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International Green Team is operator-owned, self-funded, and headquartered in St. Petersburg, Florida. We are not venture-backed. We are not part of a larger publishing roll-up. The choice to remain independent is deliberate and operational, not nostalgic.
What “operator-owned” actually means
The people who make editorial, product, and business decisions at IGT own the business. There is no external board pushing for hockey-stick growth charts. There is no investor exit timeline forcing premature monetization. Decisions get made on the time horizon that makes the publications and products better — not on the timeline that maximizes a near-term valuation.
That has three practical consequences for how we operate:
- We can say no to bad commercial opportunities. Sponsored content arrangements that would compromise editorial integrity — we decline them. Affiliate partnerships with vendors whose products we don’t believe in — we don’t take them.
- We can take long views on content. Pieces that require months of reporting, multi-vendor product comparisons, or extended hands-on testing get the time they need. We aren’t optimizing for daily content velocity.
- We can build things that don’t immediately pay back. Editorial tooling, internal infrastructure, and product investments get made because they’re the right call long-term — even when they don’t move next quarter’s numbers.
Why Florida
IGT is registered in the State of Florida with a registered agent in St. Petersburg. Florida is operationally pragmatic for a digital media business — sane corporate tax structure, no state income tax, time zone overlap with most U.S. business hubs, and a meaningful technology and small-business community that we draw from for both editorial sourcing and operational hiring.
The Tampa Bay region in particular has a deep IT services and managed services ecosystem that informs Webb Security Media’s coverage. We are operationally rooted in a market that lets us write about SMB technology decisions with practitioner-level context, not journalistic distance.
What this doesn’t mean
Operator-ownership doesn’t mean we are uncommercial. We run real businesses with real revenue, real expenses, and real growth expectations. Affiliate marketing, advertising, and direct partnerships all matter — they fund the editorial work.
What it does mean is that we get to choose which commercial relationships to take on, on terms that don’t compromise the editorial product. That’s the operational difference between an independent publisher and a portfolio asset.
If you’re a vendor evaluating partnership opportunities, a journalist evaluating IGT for a story, or a potential collaborator — get in touch.